Uganda Tourism Board (UTB) has partnered with Emirates Airline, the largest airline in the Middle East, operating over 3,600 flights per week from Dubai International Airport. UTB is the government’s agency mandated to promote and market Uganda across the region and internationally.
The Chief Executive Officer (CEO) of UTB, Dr. Lilly Ajarova said, “We are delighted to collaborate with Emirates Airline to showcase the beauty and warmth of Uganda to travellers around the world. This partnership will play a crucial role in driving tourism growth and create opportunities for economic development in the country.”
According to the head of Public Relations (PR) at UTB, Emirates Airline will feature promotional videos highlighting Uganda’s iconic tourist attractions and natural wonders in the cabin on the route between Entebbe and Dubai.
Destination Uganda, popularly known as the Pearl of Africa, is richly endowed with a diversity of wildlife, including the Big Seven, namely gorillas, chimpanzees, lions, elephants, leopards, buffaloes and rhinos.
That’s in addition to friendly and warm-hearted people, tropical weather, varied cultures from some 53 tribes, the Source of the mighty River Nile, culinary delights, birding mountains, sprawling hills, a vibrant nightlife, adventure to rush any tourist’s adrenaline, lakes, rivers.
Gessa says the partnership entails UTB and Emirates organizing familiarization (FAM) trips to Uganda for key tourism and media personnel, such as journalists and travel agents, tour operators, for the purpose of promoting tourism to Uganda.
Emirates Airline has offered exclusive benefits to the tourism sector, for instance UTB staff, hoteliers, tour operators and media booking tourism related travel through Emirates will enjoy a 10% discount on their fares, making it more accessible for travellers to embark on their Ugandan adventure.
Hoteliers partnering with UTB will receive an extra baggage allowance of 10 kilograms per passenger, enabling them to transport essential supplies and amenities with ease. UTB staff members will also benefit from a special 20% discount on excess baggage to enhance their ability to promote and support Uganda’s tourism industry.
The Board Chairperson Pearl Kakooza was delighted with the development that enhances the publicity of Uganda’s tourism attractions. She noted that partnership was key in building viable synergies and a lot could be achieved by working together with sector players. She thanked Emirates for supplementing the efforts of Uganda Tourism Board to market Uganda in all its networks.
